During Amazon’s October Prime Day, a Page Six shopping page promoted Iconic London’s Prep-Set-Glow setting spray at 25% off, headlining praise Nigella Lawson gave it in a Sunday Times column a year earlier. The headline’s three quotes come from one Sunday Times column, which the Page Six article itself dates to “last year” in its fifth paragraph. Woman & Home reported it on October 7, 2025. The line with the most pull, “My poor old skin”, waits until the seventh paragraph, with Lawson’s age, 66. Read the headline as a sentence: its subject is a spray, its verb is a discount, and its only person is a woman calling her own skin old. Express UK carried the full sentence: Lawson thought the spray’s lustre made it “a young person’s product”, then found it worked on her. The headline drops the doubt and keeps the self-deprecation, so a dry aside becomes a before and after. The tell is a celebrity’s joke about herself, quoted as the product’s claim. Behind “radiant” the page offers Jennifer Lopez and Kim Kardashian as users, cucumber and chamomile, and one unnamed five-star review. It cites no test. The page is bylined to a “Page Six Commerce Reporter” and also promotes a 30-day Prime free trial. Its text carries no affiliate or sponsorship disclosure, and no coverage says whether Page Six earns on these clicks or whether Lawson was paid or gifted the spray. Woman & Home’s version says it “may earn an affiliate commission”; Express routes its links through the Awin affiliate network. Two hours after the Lawson page, the same section sold a Bethenny Frankel mist as a rich woman on a yacht: shame on one page, status on the next.
