On October 12, a New York Post shopping post called $400 off an iRESTORE LED face mask on Amazon a “Last chance.” The maker’s own site sells it at $399, and the same cut was logged in February. Two words open the headline and nothing stands behind them. “Last chance” says a door is closing, yet the page gives no end date and no stock count, and its own web address reads “missed-prime-day-irestore-led-mask-is-still-400-off,” a sale that goes on. The line rides the mind’s dread of running out: the window closing makes buying feel like a rescue. The tell is a countdown with no clock on it. “Save $400” is a number with nothing beside it: no price before, no price after, no period. The Post’s own body softens it twice, to “a potential $400 in savings” in the first paragraph and “the reported $400 discount” in the eighth, and never gives the sale or list price. The figures elsewhere are $399 against $799: on Amazon by Fox’s count on October 8, and on iRESTORE’s own site on October 12. A Slickdeals user logged $400 off on Amazon on February 2. So the “Last chance” is a price the mask has carried since at least February, and the maker sells at it directly. “Amazon’s bestselling” credits a ranking to Amazon with no source. The only reviewer quoted is the Post’s own commerce deputy editor, Holly J Coley. Fox’s page on the same deal says it may earn a commission through its links; who earns from the Post’s link, its text does not say. The maker’s FAQ says it cannot guarantee the mask works for everyone.
