Daily Mail sells a £500 ‘cure’ for Ozempic face
Daily Mail
The perfect way to cure Ozempic face: Hollow eyes, saggy cheeks and a crepey neck are all downsides of rapid weight loss. Now beauty insider OLIVIA FALCON reveals her method for curing them allRead it where it was published
Three harsh words for a face that lost 7kg, then a cure from an insider: you feel the sag before you ask who named it. The page earns commission when the fix is bought.
On October 27 the Daily Mail ran beauty writer Olivia Falcon’s account of the treatments she used on her face and neck after Ozempic and Mounjaro, on a page that earns commission from its links.
What they said
Daily MailDaily Mail (page disclosure)Oct 27, 2026
“Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission”
Read it where it was publishedDaily MailOlivia FalconOct 27, 2026
“Midlife skin is also part of ageing, of course – the medication isn’t necessarily responsible for every change, but it definitely doesn’t help.”
Read it where it was publishedDaily MailOlivia FalconOct 27, 2026
“With weight loss, the fat pads under my eyes had diminished, which then allowed old under-eye filler – which I’d had injected five years before – to shift and migrate down my face.”
Read it where it was publishedDaily MailOlivia FalconOct 27, 2026
“I felt I could see a difference after one treatment (which was fortunate considering that it costs about £500 a session), although collagen rebuilding takes at least six weeks.”
Read it where it was publishedDaily MailDr Lindsey Bordone, dermatologistOct 27, 2026
“Anyone who loses weight quickly notices changes in their face.”
Read it where it was published
“perfect way to cure” Cure turns a face after weight loss into an illness, and perfect promises the fix works. The column itself says ‘The claim is that’ and ‘supposedly’, and cites no study.
“crepey neck” The hard word: crepey, saggy, hollow are harsh names for skin that changed. A plain sentence would say a woman in midlife lost 7kg over six months and her face changed.
“beauty insider” The title does the proving: ‘insider’ stands where evidence would. The column says she founded a cosmetic concierge service that refers clients to cosmetic doctors and surgeons, and earlier led beauty coverage at Tatler.
“we will earn commission” Printed under the headline: the outlet earns when a reader buys through the page’s links. The advice and the shop sit on the same page.
“isn’t necessarily responsible for every change” About 20 paragraphs down, the column takes back part of the headline: midlife ageing is involved too. The headline blamed ‘rapid weight loss’ alone.
“old under-eye filler” About 23 paragraphs in, the worst lumps turn out to be filler injected five years earlier, moved as fat pads shrank. A doctor dissolved it with an enzyme.
The analysis
Hollow eyes, saggy cheeks, a crepey neck: the headline names the body three times, each in a hard word, before it offers anything. Those are harsh words for a plain thing, a face that changed after a 7kg loss over six months in midlife. Then comes ‘cure’, which turns the change into a disease. The tell is the flaw and its fix arriving in the same sentence: whoever names the problem is also selling the answer.
The page argues with its headline. About 20 paragraphs in, Falcon writes that the medication ‘isn’t necessarily responsible for every change’. About 23 in, the lumps under her eyes turn out to be old filler from five years before. The treatments are hedged: XERF comes with ‘The claim is that’, Profhilo Structura with ‘supposedly’. No study is cited for any of them. The only doctor quoted, Dr Lindsey Bordone, speaks about quick weight loss in general, not about any product.
What carries the weight instead is a title. ‘Beauty insider’ stands where evidence would: the credential does the proving. The column names four doctors and their clinics, gives one price, about £500 a session, and sits under a line saying the outlet earns commission on purchases through its links. The page does not say whether the treatments were paid for. When weight loss is sold as a new problem, the clinics named and the page’s links are the ones placed to gain.
The money. One price on the page: about £500 a session for the Radiesse wash, two sessions ‘often recommended’, about £1,000 for benefits lasting ‘roughly 18 months’. XERF, Profhilo Structura and SkinVive carry no price.
The irony. The column’s diagnosed cause of the worst lumps was a filler injected five years earlier. The cure it offers is more injections, beside a plan to keep taking the drug.
From the book
The Nurses Who Weren't Nurses
The column makes a reader embarrassed about a face she already has, in harsh words, from a writer billed as an insider who founded a service referring clients to cosmetic doctors.
Chapter 7, The Strings of the Heart
Installing Cravings That Never Sleep
The headline finds the wound, a face after weight loss, salts it with hollow, saggy and crepey, paints relief with ‘perfect’, and the named clinics and commission links stand as the bridge.
Chapter 7, The Strings of the Heart
Your move
- The Master Question: you are being made to feel shame, a dread about your own eyes and neck, with the fix already offered. Why now? A new name for a change makes a new thing to buy. Shame buys compliance: feel it on purpose, or not at all.
- Does it touch you? If you take these drugs, any decision about your face is a plan with a price, not a feeling. If not, it is weather: let it pass without carrying it to the mirror tonight.
- Your nudge: which word caught you, hollow, saggy or crepey, and which belief about ageing or thinness did it press on? The same line can make one reader reach for a needle and another sneer at the writer. Question both pulls.
Sources Daily Mail